Small Print Marketing Options For Your Business

Advertising is a complex beast. Many marketing executives believe that to draw the eye requires being grandiose and in-your-face. This, of course, leads to enormous flashy signs or posters with garish fonts in colours that desperately cry for your attention.

While such tactics may work for some, for other businesses a subtler approach is needed. Small printed items can be just as effective, if not more so, for any respective client.

Here at Lanes Printers, we have a few options for you to consider for your marketing needs.

Small Folders

folders lanes printers broadstairs

An A5 or A6-sized folder can be an incredibly effective and memorable way of marketing your business, particularly if you provide a service. It can be a fancy way, for instance, of putting in a voucher to entice prospective clients.

If your business is a spa, for instance, you may want to design a folder with incredibly decorative yet minimal patterns and make it small enough to contain a deal which the customer cannot refuse, say 10% off your next spa break.

Not only is it a great way to advertise your promotion, it brings across a more personal approach to the customer and makes them feel included. It’s certainly a special way to get the point across.

For more information on our folders, visit our folders page.

Unconventional Package Designs

Downsized packaging offers a massive opportunity to think creatively and make the best use of the limited space you have. At Lanes, we always take this as a chance to be unconventional and totally blow customers away.

Take, for example, a company that develops a line of fruit juices. One designer thought to make cartons the shape of the fruit that they contain, while another made the carton its normal shape only with the texture of the fruit on the outside.

There’s literally no limit to effective marketing through unconventional package design. Take a look at some of the examples we provide at Lanes by visiting our packaging page.

Quirky Labels

labels lanes printers broadstairs

Nothing can bring together a piece of effective advertising like a quirky label. The more “authentic” the label is to the packaging and the brand of your business, the better.

If the core value of your business is eco-friendly, for instance, your label should reflect that by being made of recycled paper and perhaps retain a rustic, earthy look, tying the label to the product with a piece of string.

Like unconventional packaging, there is no limit to the amount of opportunities to make your labels an effective form of marketing your business.

Re-visit our packaging page if you want to learn more about labels and swing tags.

Business cards

Business cards are all the rage, and with good reason! This small A8 size piece of card normally tells customers your contact details and the services you provide, acting as an effective networking tool. That being said, it’s also a great way to market yourself in a small and subtle way.

Like a folder, it also helps in personalising the experience of selling yourself, making customers feel like you sought them out because you highly value their interest. And like small swing tags, the more authentic the card is to your brand, the better. You can change the shape, colour, or even make them on magnetic paper.

One way in which you can enhance your business card is through foiling, which you can find out more about by visiting our page.

Either that or you can take a look at our marketing print specialist services where we can mass-print anything from flyers to brochures, to vouchers