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The Importance of Quality Printing

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printer typing the word printing

High-quality printing is extremely important amongst branding, marketing and other business ventures. In fact, they are an essential component to a business' success.

A businesses branding is their chance to make the right first impression; high-quality printing is something that will not be ignored. There are a number of reasons why opting for high quality printing will work in your favour, of which we have highlighted below.

It's Physical

Printed items are physical items, and that can mean that they will stay in offices or homes for months and months after they are received, whether this be your company's publication, brochure, poster or other printed document.

They’re Convincing

There is a sense of legitimacy that comes from something being a hard copy print. Many customers will like that they have something to put down and come back to. Emails and newsletters just don't have the same feeling as high-quality print!

Get Recognition

Printed documents and other branded publications are a great way to establish and gain recognition for your brand or business. You can use company fonts, colours, images and textures to establish a brand across multiple channels.

It's Engaging

High-quality printed materials are far more engaging then websites, newsletters or emails. Websites are often skimmed; many people won't spend longer than 15 seconds there. If a customer reads printed material, they will be engaged for longer. Brits spend over an hour reading the Sunday newspaper!

Target Audience

Print is a great way to help you reach your target audience, particularly if it uses company designs, placements and high-quality printing techniques.

If you're in need of some high-quality printing, we can help. At Lanes Printers, our printing services include books, journals and magazines, folders, wedding stationary, marketing print and more. For more information, don't hesitate to contact a member of the team via our contact page or by calling us on 01843 861314.

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