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Top Tips for Bespoke Printing

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stacked haeckels boxes

Whatever your use for bespoke printed boxes, they can create a new and exciting experience for your clients or customers.

Many businesses fail to recognise the benefits of bespoke box printing. When did you last think about your packaging and unboxing experience? Whilst boxes are ultimately used to protect the product inside, delivering a complete brand event is of utmost importance.

To ensure you create the ultimate unboxing experience, follow our top tips for bespoke box printing.

Know your Audience

It’s hugely important to know your target audience to ensure your bespoke box printing suits them to a T. Find out who you are selling to, or who you are hoping to attract to your product. Knowing your audience will make all other design questions and decisions a lot easier.

Try More than One Design

Consider multiple designs before you pick ‘the one’. It’s important to understand that although you may love a particular box design, your consumers may not. Think about what you want to stand out on the design and if it catches your eye.

What about your Competition?

Do your competitors have bespoke box packaging? If yes, think about how you can differentiate yours from theirs, even if you have a similar product to sell. Getting to know your competition will mean you are one step ahead.

Cardboard or Plastic?

Cardboard is a great alternative to plastic, which is non-renewable and can hugely impact the environment. Showing you care for the world around you with recyclable packaging is a great way to give off a good first impression.

Quality Printing is Important

It is of utmost importance to your business and brand to get your packaging printed professionally. Printers with experience in cardboard packaging or those who are specialists in the field are an ideal choice; the quality of the printing will reflect the quality of your product, and brand.

At Lanes Printers, we know how significant bespoke box printing can be for a business. We supply packaging items to a diverse range of industries and offer assistance from the concept and design stage.

For more information, please don’t hesitate to contact the Lanes Printers team today by visiting our contact page or by giving us a call on 01843 861314.

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