What is the future of printing?
Card packaging is becoming increasingly popular as people are trying to move away from plastic - corrugated boards are in very short supply due to the high demand, and prices are ever increasing to reflect this! Additionally, if you think about Easter eggs this year, many of the boxes had very little plastic to hold the eggs in place - it was a clever box design to support the chocolate while improving recycling options and reduction of single use plastic. Food packaging companies are switching to cardboard and reusable bags wherever practically possible to ensure we have the environment in the forefront of our mind every step of the way!
There are various ways cardboard can be used printing and is now a much better way to help improve our carbon footprint such as:
A big positive with card packaging and cardboard boxes is being able to take full control and fully customise it. You can print a lot of information on it including advertising and instructions. You can have certain perforated areas for vouchers or discount codes, which can therefore, create more bespoke shapes and sizes with relatively small costs compared to plastic packaging.
The internet is booming, and the general public can order any product to their doorstep with the click of a few buttons. This causes online vendors to be more competitive. Now more than ever, appealing packaging and marketing assets are necessary to stay aligned with the rapid growth of e-commerce. Nearly all businesses are in need of flyers and business cards to use at their events. Their marketing and advertising strategies involve the use of printed material. Cutting edge design, branding and packaging are driving printing innovations, as vendors want to be clearly seen in a crowd.
Though the internet is booming and undoubtedly changing the physical paper industry, the need for print is still very much alive. The feeling, the smell, the sentimental value of paper is timeless. Some speculate that ‘print is a reliable driver to the web,’ working in synchronicity with all advertising mediums to effectively influence target customers. The future of printing is not only relevant, but big and bright, and seemingly unlimited.
The thought that printing is becoming obsolete is a misconception. In actuality, technology and modern creative ideas ensure that printing will continue to play an exciting role in media strategy. While it is true that the digital world is highly utilised, it is print that pushes traffic to that point. Physical and digital media are a team, relaying information to potential customers from multiple angles. The two will continue to work hand in hand, driving future commerce to new heights.
At Lanes Printers, we comply with the ISO 14000, which are standards related to environmental management, helping minimize a company’s effects on the environment, and ensuring they align with laws protecting the environment. We are committed to helping the environment, and you, the consumer, with top-quality, eco-friendly products.
If you would like to read more about our environmental message at Lanes Printers click here to view our environmental site. If there are any other specialist recycling options that you would like us to include in your request, do not hesitate to ask. We can offer bespoke laminating, perforating, dye cutting and much more. Prices will be quoted upon an enquiry. Lanes Printers has been established in East Kent as a quality printing house for more than a hundred years and are always here to help and to trust with your printing. Why not get in touch with our friendly team today? Alternatively, you can give us a call on 01843 861314 to discuss your requirements.
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