Printed Packaging for St John Parfum – Eco-Friendly, Luxury Packaging in Kent

St John Parfum: A Fragrance Inspired by Nature and Place

On a rainy afternoon in St John’s Cemetery, something quietly remarkable began to take shape. Amid the fir trees, moss and damp earth, the idea for St John Parfum was born — a scent rooted in memory, grounded in place and crafted by the thoughtful minds at Haeckels. 
 

This unique fragrance isn’t just inspired by nature — it celebrates nature itself, bottled. So when it came to designing packaging for such a purposeful product, the team needed a printing partner who could bring the same level of care and attention to detail. 

That’s where Lanes Printers came in.

Sustainable and Premium Packaging for St John Parfum

At Lanes, we believe great perfume packaging doesn’t just protect a product — it tells a story. For St John Parfum, every element of the packaging needed to reflect the brand’s ethos: sustainable, local and intentional.

Working closely with the Haeckels team, we developed a packaging solution that was:

• Sustainably sourced – Using recycled and recyclable materials wherever possible
• Tactile and premium – Demonstrating that eco-friendly doesn’t mean compromising on quality
• Designed to echo nature – subtle textures and finishes that reflect the mossy, grounded essence of the fragrance

The goal wasn’t about flashy finishes or over-the-top embellishments — it was about getting the details just right through precision, authenticity and storytelling. Clean lines, natural tones and careful craftsmanship created packaging that mirrors the beauty of the product inside.

Eco-Friendly Packaging Printed in Broadstairs, Kent

Every packaging project at Lanes Printers is brought to life by our in-house team, combining craftsmanship with eco-conscious packaging production. For St John Parfum, this meant ensuring every box, label and fold aligned with the brand’s sustainable values.

From the first mock-up to the final press check, the project was a true collaboration, resulting in packaging that reflects the fragrance’s story and ethos. And yes — that’s the finished product photographed right outside St John’s Cemetery, where it all began.

Custom Packaging Services for Perfume and Luxury Products

From artisanal perfumes to independent food and drink brands, we help businesses create custom packaging that stands out. Whether you’re looking for eco-friendly materials, luxury finishes, or fully bespoke designs, our team can bring your packaging vision to life.

Want Packaging That Reflects Your Brand’s Purpose?

We’d love to hear your story. Explore our Packaging Services

Printed in Broadstairs. Designed with care.