Blue Line Single

Small Print Marketing Options For Your Business

Half Tone

magazines open with thumbnails visible

Advertising is a complex beast. Many marketing executives believe that to draw the eye requires being grandiose and in-your-face.

This, of course, leads to enormous flashy signs or posters with garish fonts in colours that desperately cry for your attention. While such tactics may work for some, for other businesses a subtler approach is needed. Small printed items can be just as effective, if not more so, for any respective client. Here at Lanes Printers, we have a few options for you to consider for your marketing needs.

Small Folders

An A5 or A6-sized folder can be an incredibly effective and memorable way of marketing your business, particularly if you provide a service. It can be a fancy way, for instance, of putting in a voucher to entice prospective clients.
If your business is a spa, for instance, you may want to design a folder with incredibly decorative yet minimal patterns and make it small enough to contain a deal which the customer cannot refuse, say 10% off your next spa break.

Not only is it a great way to advertise your promotion, it brings across a more personal approach to the customer and makes them feel included. It’s certainly a special way to get the point across. You can also read our blog about the 5 uses of miniature leaflets, 

Unconventional Package Designs

Downsized packaging offers a massive opportunity to think creatively and make the best use of the limited space you have. At Lanes, we always take this as a chance to be unconventional and totally blow customers away.

Take, for example, a company that develops a line of fruit juices. One designer thought to make cartons the shape of the fruit that they contain, while another made the carton its normal shape only with the texture of the fruit on the outside.

There’s literally no limit to effective marketing through unconventional package design. Take a look at some of the examples we provide at Lanes by visiting our packaging page.

Quirky Labels

Nothing can bring together a piece of effective advertising like a quirky label. The more “authentic” the label is to the packaging and the brand of your business, the better.
If the core value of your business is eco-friendly, for instance, your label should reflect that by being made of recycled paper and perhaps retain a rustic, earthy look, tying the label to the product with a piece of string.

Like unconventional packaging, there is no limit to the amount of opportunities to make your labels an effective form of marketing your business.

Re-visit our packaging page if you want to learn more about labels and swing tags, or read our blog about printing and product packaging

Business cards

Business cards are all the rage, and with good reason! This small A8 size piece of card normally tells customers your contact details and the services you provide, acting as an effective networking tool. That being said, it’s also a great way to market yourself in a small and subtle way. 

Like a folder, it also helps in personalising the experience of selling yourself, making customers feel like you sought them out because you highly value their interest. And like small swing tags, the more authentic the card is to your brand, the better. You can change the shape, colour, or even make them on magnetic paper. 

One way in which you can enhance your business card is through foiling, which you can find out more about by visiting our blog post about foil printing.

Either that or you can take a look at our marketing print specialist services where we can mass-print anything from flyers to brochures, to vouchers. We can advise on a range of printing services from the best practice in saving files, what the future of printing holds and even the Pantone colour of the year! We can consult with you about finishes of your printing from 'silk or gloss', to 'antimicorbial laminates' and technical printing terms

Now you've considered your small printing needs, please do read our blog post about large printing needs.

Lanes Printers © 2024